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Bengaluru, IN Digital Marketing Manager Performance × AI × Product

I turn ad spend into qualified pipeline, then build the tools that prove it.

Six years across paid media, agency leadership and analytics. At my current company I cut the cost of a qualified lead to one-ninth of where it started, and shipped five AI-built platforms that connect every rupee of spend to real sales outcomes.

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  • 0%lower cost per qualified lead
  • 0+client accounts managed
  • 0–0×ROAS on e-commerce campaigns
  • Top 0%helped grow BUD India into a Google Premier Partner agency
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01 — Why hire me

Most marketers report on spend. I report on qualified leads, booked calls and revenue, because I built the attribution that connects them. Then I automate the routine so the team spends its time on judgement, not spreadsheets.

Shivashankar Shastry
S
Shivashankar Shastry M Y Digital Marketing Manager · Bengaluru Kannada · English · Hindi · Telugu
A

Performance first

Full-funnel paid media across Google, Meta, LinkedIn and Taboola. 3–8× ROAS in e-commerce, real estate pipelines built from zero, 40+ SEO programmes running in parallel.

B

Measurement that holds up

Omnichannel attribution, qualified-lead definitions the sales team agrees with, and dashboards that tie ad spend to site visits, bookings and CRM outcomes.

C

I ship the tooling

Using AI-assisted development I have built CRM, ad-intelligence, creative-scoring and location-intelligence platforms that a marketing team actually uses every day.

02 — Impact, in numbers

0%

Lower cost per qualified lead

Cost fell to one-ninth of its starting level by rebuilding targeting, creative testing and lead qualification around CRM feedback.

0brands

Across 12 industry verticals

Real estate, SaaS, D2C e-commerce, furniture, manufacturing, education, jewellery, wellness, logistics and sports. Each treated as its own funnel problem.

0%+

Lead-to-close in real estate

Funnel-specific Meta creative and qualification built for developers, alongside 3–8× ROAS for e-commerce accounts and 90%+ client retention.

0+

RERA projects analysed

By the plot-investment engine I built, tracking 30+ growth corridors and six years of pricing trend data.

03 — Experience

From executive to team manager to the person who builds the stack.

Promoted three times in two years at an agency, then moved in-house to own performance marketing and the technology behind it.

May 2026 — PresentCurrent

Digital Marketing Manager

Amirii Ventures · Real estate group, Bengaluru

  • Cut cost per qualified lead by ~89%, to one-ninth of the previous level, across Meta and Google campaigns.
  • Built Google Ads intelligence, omnichannel attribution and marketing-effectiveness metrics so channel decisions are made on lead quality, not clicks.
  • Designed and shipped five in-house platforms using AI-assisted development: ad intelligence, CRM, creative scoring, AI visual studio and plot investment intelligence.
  • Brought performance marketing, sales operations and business intelligence into one shared technology ecosystem.
2022 — 20264 yrs

Digital Marketing Team Manager

BUD India · Digital marketing agency

  • Progressed Executive → Senior Executive → Team Manager within two years.
  • Drove agency growth as team manager: managed 150+ client accounts and launched the real estate division from zero, now a key revenue pillar.
  • Contributed to the company reaching Google Premier Partner status, top 3% of agencies in India, within a year of eligibility, through account performance and retention.
  • Delivered 3–8× ROAS for e-commerce and 40%+ lead-to-close for real estate; ran Google, Meta, LinkedIn and Taboola for B2B and D2C.
  • Ran 40+ concurrent SEO projects: technical audits, content, link building, Core Web Vitals.
  • Kept 90%+ retention and grew average account revenue 35%+.
  • Built and led the team; wrote agency-wide SOPs and reporting frameworks; integrated generative AI to cut ramp-up time up to 60%.
2021

Customer Success Manager

UOLO Technologies · EdTech

  • Owned adoption and training for 150+ schools across South India; promoted to the Gurugram HQ for regional performance.
  • Supported R&D initiatives and Bitrix24 CRM audits.
2021

Paid Digital Marketing Intern

Byteharvests · plus Opulence Business Solution, Balance Yoga

  • Finished an 8-month skill diploma in 4 months and was retained as a paid intern; ran Meta Ads for US and UK audiences, built WordPress sites and lectured junior batches.

04 — Platforms I built with AI

Marketers who can ship software are rare. Here is what I shipped.

Every platform below was designed by me and built with AI-assisted development, then put to daily use by a real sales and marketing team. The previews are live-animated sketches of each tool.

01

Meta Ads Intelligence

Connects campaign spend to CRM lead quality, site visits and bookings. Real-time dashboards with decision scores per ad set.

AttributionDecision scoresLive dashboards
02

Google Ads Intelligence & Omnichannel Attribution

Search and Performance Max performance measured against qualified-lead outcomes, with cross-channel effectiveness metrics.

Google AdsOmnichannelEffectiveness metrics
03

Enterprise CRM

Instant enquiry capture, under-5-minute routing, duplicate detection, follow-up tracking and transparent call logging for the sales floor.

<5 min routingDedupeNext.js + Postgres
04

Creative Intelligence

Pre-launch creative scoring across 18 metrics in 5 languages, with attention and retention analysis from video transcripts.

18 metrics5 languagesWhisper
05

AI Visual Studio

On-premise image generation producing real-estate visuals, brand imagery and print-ready assets in hours instead of days.

On-premHours, not days
06

Plot Investment Intelligence

Location engine scoring land opportunities from corridor growth, RERA supply and demand, and pricing comparisons.

30+ corridors5,000+ RERA projects2020–2026 trends
07

Competitor Intelligence Engine

Watches rivals' websites, ads, social, rankings and reviews, scores your brand against them and writes a weekly digest with a local LLM. Zero API cost.

Local LLMWeekly digest49 tests
08 · Personal project

AIMAN — the 1-Man Marketing Machine

An operating hub where one marketer runs competitor research, campaign intelligence, creative analysis and reporting through queued AI agents and n8n workflows, with a local AI gateway and resource controls. In development.

AI gatewayScheduled agentsn8n

05 — Personal project · AIMAN · in development

The 1-Man Marketing Machine. An agency that runs itself, on one laptop.

Six layers of automation turn one gaming laptop into a marketing department: it watches competitors, scores creatives, routes leads and writes the reports while I sleep. No cloud bill, no crashes, one operator. Hover or tap a layer to open it.

L5Agents & outputs daily briefweekly digestlead → email draft
L4Tools competitor intelcreative AICRMplot scout
L3Middleman · n8n events inworkflows decidecall the Hub back
L2AI gateway /gw/v1fast · smart · visionone door
L1Governor · AIMAN Hub GPU leaseRAM gate 6 GBmemory caps1 queue
L0Hardware & models RTX 3050 · 4 GB32 GB RAMqwen · llama · whisper
AI request going down to the cardresult coming back up
L1

Governor · AIMAN Hub

The only program that starts at login. It owns the machine's scarce resources so nothing else can take the laptop down.

  • Every app runs inside a hard memory box; over the cap the app fails, not Windows.
  • One lease on the graphics card. Whoever holds it, the previous model is unloaded first.
  • Under 6 GB free RAM new heavy work waits. Under 3 GB, models unload and the biggest app stops.

Why it matters: a marketer can run six AI tools on a gaming laptop without a single freeze.

₹0monthly cloud cost
1GPU lease at a time
6 GBRAM safety line
5 swatchdog interval
hub.log · simulated replay of a real morning

    06 — Brands I have grown

    37 brands. 12 verticals. One method: define qualified, instrument everything, scale what converts.

    Accounts I led or managed as team manager at BUD India, growth that helped the agency earn Google Premier Partner status. Filter by industry.

    MeeshoMarketplace, supplier side
    E-commerce
    SwitcherLive streaming SaaS
    E-commerce
    JadecapsFintech
    E-commerce
    KinvahD2C consumer
    E-commerce
    Georgina's KitchenPet products
    E-commerce
    ReffairLifestyle
    E-commerce
    AdishtuOrganic foods
    E-commerce
    The Iyer PaatiTraditional foods
    E-commerce
    ProhomesHome products
    E-commerce
    EvohomesDeveloper
    Real estate
    DSR InfraInfrastructure
    Real estate
    Bud RealtyRealty
    Real estate
    Build a HomeConstruction
    Real estate
    Pavani NorthstarDeveloper
    Real estate
    Tula DevelopersDeveloper
    Real estate
    AllyspaceCo-working
    Real estate
    Indya EstatesDeveloper
    Real estate
    SvvayamDeveloper
    Real estate
    Looking Good FurnitureFurniture e-commerce
    Furniture
    FurnaffairHome store
    Furniture
    NewmensFurniture
    Furniture
    RugtekRugs and décor
    Furniture
    Puran InteriorsInterior design
    Furniture
    Eumax uPVCWindows and doors
    Manufacturing
    Sun PolymersPolymers
    Manufacturing
    DurastrongBuilding materials
    Manufacturing
    Akash International SchoolK-12
    Education
    ScotworkNegotiation training
    Education
    EthnohuesEthnic apparel
    Fashion
    Sriganesh JewellersFine jewellery
    Fashion
    Karnataka AromasAromatherapy
    Wellness
    Headway Car RentalCar rental
    Logistics
    TransproLogistics
    Logistics
    Sportz Village FoundationSports NGO
    Sports
    Sportz Village XPRecreation
    Sports
    Play SalonKids play
    Sports

    07 — How I work

    The loop I run on every account

    01

    Define "qualified"

    Sit with sales. Agree what a real lead looks like before a single rupee is spent. That definition becomes the metric everything optimises toward.

    02

    Instrument everything

    GA4, Tag Manager, CRM webhooks and call logs stitched together so each channel is judged on outcomes, not platform-reported conversions.

    03

    Test creative like a scientist

    Pre-launch scoring, structured hooks, fast kill rules. Winners scale, losers die within days.

    04

    Automate the routine

    Reports, alerts, competitor watching and lead routing run on agents and workflows, so people spend time on judgement.

    05

    Report what the CFO cares about

    Cost per qualified lead, pipeline created, revenue influenced. In one page, every week, with the decision I recommend.

    swipe sideways for all five steps →

    08 — Toolkit

    Paid media

    Google AdsPerformance MaxDisplay & VideoMeta AdsLinkedIn Campaign ManagerTaboolaClickCease

    Measurement

    GA4Google Tag ManagerLooker StudioMicrosoft ClarityOmnichannel attributionQualified-lead metrics

    SEO & web

    SEMrushScreaming FrogMozSearch ConsoleWordPressCore Web VitalsHTML / CSS

    AI & operations

    AI-assisted developmentPrompt engineeringLocal LLMs (Ollama)n8nPython / FastAPIHubSpotBitrix24Canva

    09 — Education

    • 2021
      PGDM + PGPM
      Vanguard Business School
    • 2021
      Specialised Digital Marketing
      Digital Academy 360
    • 2019
      BBM
      RG Institute of Commerce & Management

    25+ certifications

    Google AdsMeta BlueprintGA4HubSpot InboundSEMrush SEOAI Prompt EngineeringMarketing PsychologyMarket ResearchDigital Strategy

    Beyond work

    Kannada, English, Hindi and Telugu. National-level tug-of-war athlete, which is a useful background for anyone who has run a paid-media team through a quarter-end.

    10 — Let's build your pipeline

    Hiring a marketing lead who can own the numbers and build the tooling? Let's talk this week.

    Emailssshastry999@gmail.comclick to write · copy Phone / WhatsApp+91 94828 08000Bengaluru · IST LinkedIn/in/shivashankarshastrymyconnect ↗ RésuméDownload PDF2 pages · updated Sep 2026